Historical Football Kits

 

Sky Bet League One 2017 - 2018

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The brands associated with JD Sports (Fila, Carbrini and Diadora) that were popular in the third and fourth tier have disappeared this season while Sondico are now trading as part of Sports Direct. Given that these two are bitter rivals (in 2011 Mike Ashley promised to crush JD Sports after he had finished off JJB Sports) this is something of a puzzle. JD Sports have consistently outperformed Ashley's company and are now valued £4.3bn while Sports Direct is worth a mere £1.7bn and has been beset by trouble over their working practices. It seems likely that JD Sports has dropped technical sponsorship in favour of larger profits in the sports leisure wear market (especially trainers). This is a shame as their brands consistently provided innovative and original designs to clubs in the lower divisions.

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Contributors are credited in brackets. Opinions expressed on this page are those of HFK and not contributors.

Premier League | Championship | League One | League Two

Blackburn Rovers

blackburn rovers 2017-18 1st kit

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blackburn rovers 2017-18 change kit

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Designer: Umbro

Sponsor: Dafabet

Chronic mismanagement by Rover's owners, Venkeys (the chicken people) have brought the team into the third tier for the first time in 37 years and supporters to the limit of their patience. At least their team will be wearing decent kit this season. The change strip is a novel interpretation of an old favourite, the red and black stripes first seen in the Seventies and has already proved a big hit with supporters.

(Diamond One, Roger Whiteside)

 

Blackpool

blackpool fc 2017-18

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blackpool fc 2017-18 change kit

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blackpool 2017-18 third kit

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Designer: Errea

Sponsor: TP

Blackpool have bounced straight back into League One but their win in the play-off final was marked by a continuing fan boycott, part of the orchestrated campaign to force the Oyston family to sell the club.

(Colin Russell, Thomas Howcroft)

 

Bradford City

bradford city 2017-18

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bradford city 2017-18 change kit

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bradford city 2017-18 3rd kit

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Designer: Avec

Sponsor: JCT600

Bradford's distinctive blood and custard colours have appeared as broad stripes several times as far back as the 1930s. Teaming them with claret shorts is a more modern innovation, first seen in 1985. Black always appears, to honour the victims of the Bradford Fire and is now applied as detailing on the socks as well as the usual ribbon printed into the back of the shirt. The change strips look especially smart.

(Colin Russell)

 

Bristol Rovers

bristol rovers 2017-18

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bristol rovers 2017-18 change kit

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Designer: Macron

Sponsor: Thornton's Travel, Barrs Court Construction

There are a few minor tweaks to the trim on the first choice strip including sleeves that are reversed rather than simply white. Rovers' traditional colours always look their best when free of fussy detail. The change strip is a nod to the colours of the original Black Arabs FC from which Rovers evolved.

(Robert Healey)

 

Bury

bury fc 2017-18

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bury fc 2017-18 change kit

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Designer: Kappa

Sponsor: Pay Sec, Tappit

After a number of experiments with extra trimmings, Bury have returned to a more traditional plain white shirts with contrasting crew neck, worn with blue shorts and socks. The alternative is very original.

(Diamond One, Robert Healey)

 

Charlton Athletic

charlton athletic 2017-18

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charlton athletic 2017-18 change kit

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Designer: Hummel

Sponsor: Betdaq

Danish firm Hummel have taken over from Nike so Charlton will at least stand out from the crowd. The change strip is in textured blue/grey fabric with navy raglan sleeves and shorts trimmed with silver. Now that's a good start. The first kit is straightforward design out of Hummel's catalogue but there's a lot of detailing to commemorate 25 years since the club returned to The Valley. The scroll under the badge, for example, reads "Back at The Valley" while the names of the players who appeared in 1992-93 are printed in the neck band. There's the Charlton sword embossed on the front and even a QR code on replicas that links to the history page on the club website.

A white third strip will be introduced but this will not be the same as the one worn on the pre-season tour of Ireland.

(Diamond One, Paul Clayton)

 

Doncaster Rovers

doncaster Rovers 2017-18 1st kit

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doncaster rovers 2017-18 change kit

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Designer: FBT

Sponsor: Virgin Trains

Chosen by supporters, Donny's new kits may be tough on the eye but they do have the virtue of originality. The red hoops on the first choice shirt are embossed with quotations from press reports that describe key moments from the last ten years that Rovers have been based at the Keepmoat Stadium. The change strip has ten bright green hoops on the front, one for each year.

 

Fleetwood Town

fleetwood town 2017-18

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fleetwood town fc 2017-18 change kit

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Designer: Puma

Sponsor: BES Commercial Gas

Fleetwood have simply updated their red and white strip to incorporate the latest Puma trim.

(Alex Morris, Bill Craven)

 

Gillingham

gillingham 2016-17 1st kit

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gillingham fc 2017-18 change kit

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gillingham fc 2017-18 3rd kit

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Designer: GFC (Own Brand)

Sponsor: MEMS Power Generation

The Gills keep their kits for two seasons so all three sets are being used again.

 

Milton Keynes Dons

MK Done 2017-18

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mk dons 2017-18 change kit

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mk dons 2017-18 3rd kit

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Designer: Errea

Sponsor: Suzuki

As usual MK Dons have ordered matching strips in white, red and black.

(James Curtis)

 

Northampton Town

northampton town 2017-18

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northampton town 2017-18 change kit

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northampton town 2017-18 3rd kit

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Designer: Nike

Sponsor: University of Northampton

The very simple Striker IV design looks well combined with contrasting socks for the change strip. The first strip appears to be the latest Park VI template but six narrow vertical stripes have been added to give it some individuality. Full marks to the Cobblers' management for that but points deducted for the third strip.

(Diamond One, Colin Russell, Bill Craven)

 

Oldham Athletic

oldham athletic 2017-18

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oldham athletic 2017-18 change kit

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oldham athletic 2017-18 3rd kit

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Designer: Sondico

Sponsor: PFE Express Ltd

Sondico was a JD Sports brand but has now been acquired by Sports Direct. The new shirts have the club badge sublimated into the fabric and the shorts trim has an unpleasant jazz pattern printed into it. The choice of tangerine for the change kit is a popular one as it recalls the late sixties and early seventies when the Latics played in tangerine and blue. The white outfit is held over from last season.

(Natalie Seaton, Diamond One)

 

Oxford United

oxford united 2017-18 1st kit

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oxford united 2017-18 change kit

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Designer: Starter

Sponsor: Liontrust

Starter have come up with a straightforward take on the standard Oxford look with some navy panels added to the shirt for good measure. We also have a smart black alternative with silver trim.

(Diamond One)

 

Peterborough United

PETERBOROUGH UNITED 2017-18

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peterborough united 2017-18 change kit

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peterborough united 2017-18 third kit

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Designer: Nike

Sponsor: Mick George

The Posh wore red socks with blue shirts and shorts in the Seventies and have decided to revive the look. The alternative has very narrow horizontal lines that fade towards black. Last season's bright yellow kit is recycled as third choice.

(Bruce E Bailey, Diamond One)

 

Plymouth Argyle

plymouth rgyle 2017-18

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plymouth argyle 2017-18 change kit

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Designer: Puma

Sponsor: Ginsters

Last season's dark green kit rendered the players virtually invisible so this term management have ensured there is plenty of contrast in the first choice strip. The citrus and black change kit is unspeakably, insanely, defiantly awful and supporters love it.

(Michael Grimley)

 

Portsmouth

portsmouth fc 2017-18

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portsmouth fc 2017-18 change  kit

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portsmouth fc 2017-18 3rd kit

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Designer: Sondico

Sponsor: Jobsite.co.uk

Ever since their supporters' trust rescued the club four years ago there has been steady progress, culminating in the League Two title last May. Supporters have chosen their team's three strips from a shortlist. The third choice features pink trim, a popular reference to their very first colours. The first choice references a favourite from the early 1970s.

(Andy McCallum)

 

Rochdale

rochdale fc 2017-18 1st kit

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rochdale fc 2017-18 change kit

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rochdale 2017-18 third kit

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Designer: Errea

Sponsor: Crown Oil

'Dales' latest first choice adds black and white trim to their customary blue shirts, white shorts combination. The striped second choice reproduces the team's original colours. Third choice is Errea's Athens shirt.

(Henry France, Mark Wilbraham, Daniel Mann)

 

Rotherham United

rotherham united 2017-18 1st kit

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rotherham united 2017-18 change kit

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rotherham united 2017-18 3rd kit

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Designer: Puma

Sponsor: Hodge Clemco, Mears

I certainly prefer these Puma designs to the new Striker template. Very smart, as are the alternatives, the new Dominate design.

(Diamond One, Zachary Lewis, Neil Adamson)

 

Scunthorpe United

scunthorpe united 2017-18

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scunthorpe united 2017-18 change kit

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Designer: FBT

Sponsor: British Steel

FBT have replaced Carbrini. The "home" strip is similar to last season but with the colours reversed while the alternative is in the same template but in the now established green and black change colours.

(Richard Young)

 

Shrewsbury Town

shrewsbury town 2017-18

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shrewsbury town 2017-18 change kit

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Designer: Errea

Sponsor: The Energy Check, Shropshire Homes

As usual the Shrews are wearing an interesting shirt in their amber and blue colours. The alternative is orange with a delicate diagonal graphic in white and blue across the shirt. After ten years Greenhous are no longer sponsoring Shrewsbury's shirts.

(Alex Morris, Jack Henderson)

 

Southend United

southend united 2017-18

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August
southend united 2017-18 kit

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From September
southend united 2017-18 change kit

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August
southend united 2017-18 change kit

From September

Designer: Nike

Sponsor: Martin Dawn, The Amy May Trust

No surprises here: Southend have updated to one of Nike's latest template as they usually do each season. The navy strip always looks smart with white stockings and the tonal effect on the sleeves and side trim works quite well. From the beginning of September the front of shirt logo was changed to support a charitable trust that raises awareness of the dangers of nut allergies. The trust is named after the chairman's niece who suffered a catastrophic allergic reaction in 2014 that left her with permanent brain damage.

(Alec Hitchman)

 

Walsall

walsall fc 2017-18 1st kit

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walsall fc 29017-18 change kit

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walsall 2017-18 third kit

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Designer: Errea

Sponsor: Homeserve

The Saddlers have switched from Carbrini to Errea this term and have gone with two simple designs with some bold touches. All-red has featured in the kit hamper before and here is set off by white trim and black detailing at the collar. The all-black alternative features white piping along the edge of the red trim and narrow sublimated diagonal lines on the front of the shirt.

(Zachary Lewis, Jamie Boot)

 

Wigan Athletic

wigan athletic 2017-18

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wigan athletic 2017-18 change kit

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wigan athletic 2017-18 third kit

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Designer: Kappa

Sponsor: Inter Sport

The Latics are back in the third tier once again after just one season in the Championship. Kappa have come up with a new interpretation of the traditional blue and white stripes with the addition of some pinstripes. The alternatives are beautifully simple single colour outfits trimmed with metallic gold. All three sets feature skin-tight jerseys.

(George Chilvers, Diamond One)

 

AFC Wimbledon

afc wimbledon 2016-18 1st kit

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afc wimbledon 2016-18 change kit

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afc wimbledon 2017-18 3rd kit

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Designer: Admiral/Puma

Sponsor: SI Games

The "Jolly Green Giant" third kit is retired in accordance with the club's two-year kit rotation policy. The club has signed a deal with Puma who make their new third strip and training gear. Puma will replace the first and second kits next season.

(Mark Randall, Leo Howard, Diamond One)