Historical Football Kits

 

Sky Bet League One 2017 - 2018

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The brands associated with JD Sports (Fila, Carbrini and Diadora) that were popular in the third and fourth tier have disappeared this season while Sondico are now trading as part of Sports Direct. Given that these two are bitter rivals (in 2011 Mike Ashley promised to crush JD Sports after he had finished off JJB Sports) this is something of a puzzle. JD Sports have consistently outperformed Ashley's company and are now valued £4.3bn while Sports Direct is worth a mere £1.7bn and has been beset by trouble over their working practices. It seems likely that JD Sports has dropped technical sponsorship in favour of larger profits in the sports leisurewear market (especially trainers). This is a shame as their brands consistently provided innovative and original designs to clubs in the lower divisons.

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Contributors are credited in brackets. Opinions expressed on this page are those of HFK and not contributors.

Premier League | Championship | League One | League Two

Blackburn Rovers

blackburn rovers 2017-18 1st kit

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blackburn rovers 2017-18 change kit

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Designer: Umbro

Sponsor: Dafabet

Chronic mismanagement by Rover's owners, Venkeys (the chicken people) have brought the team into the third tier for the first time in 37 years and supporters to the limit of their patience. At least their team will be wearing decent kit this season. The change strip is a novel interpretation of an old favourite, the red and black stripes first seen in the Seventies and has already proved a big hit with supporters.

(Diamond One, Roger Whiteside)

 

Blackpool

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Designer: XXXX

Sponsor: XXXX

XXXX

 

Bradford City

bradford city 2017-18

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buy football shirts from uk soccer shop
bradford city 2017-18 change kit

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bradford city 2017-18 3rd kit

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Designer: Avec

Sponsor: JCT600

Bradford's distinctive blood and custard colours have appeared as broad stripes several times as far back as the 1930s. Teaming them with claret shorts is a more modern innovation, first seen in 1985. Black always appears, to honour the victims of the Bradford Fire and is now applied as detailing on the socks as well as the usual ribbon printed into the back of the shirt. The change strips look especially smart.

(Colin Russell)

 

Bristol Rovers

bristol rovers 2017-18

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bristol rovers 2017-18 change kit

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Designer: Macron

Sponsor: Thornton's Travel (1st), Barrs Court Construction (2nd)

There are a few minor tweaks to the trim on the first choice strip including sleeves that are reversed rather than simply white. Rovers' traditional colours always look their best when free of fussy detail. The change strip is a nod to the colours of the original Black Arabs FC from which Rovers evolved.

(Robert Healey)

 

Bury

bury fc 2017-18

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Designer: Kappa

Sponsor: TBA

After a number of experiements with extra trimmings, Bury have returned to a more traditional appearance with plain white shirts with contrasting crew neck, blue shorts and socks. At the time the shirts were launched in July a sponsor had not been secured.

(Diamond One, Robert Healey)

 

Charlton Athletic

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charlton athletic 2017-18 change kit

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Designer: Hummel

Sponsor: Betdaq

Danish firm Hummel have taken over from Nike so Charlton will at least stand out from the crowd. The change strip is in textured blue/grey fabric with navy raglan sleeves and shorts trimmed with silver. Now that's a good start.

(Diamond One)

 

Doncaster Rovers

doncaster Rovers 2017-18 1st kit

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doncaster rovers 2017-18 change kit

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Designer: FBT

Sponsor: Virgin Trains

Chosen by supporters, Donny's new kits may be tough on the eye but they do have the virtue of originality. The red hoops on the first choice shirt are embossed with quotations from press reports that describe key moments from the last ten years that Rovers have been based at the Keepmoat Stadium. The change strip has ten bright green hoops on the front, one for each year.

(1st socks to be confirmed.)

 

Fleetwood Town

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Designer: XXXX

Sponsor: XXXX

XXXX

 

Gillingham

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Designer: XXXX

Sponsor: XXXX

XXXX

 

Milton Keynes Dons

MK Done 2017-18

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mk dons 2017-18 change kit

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mk dons 2017-18 3rd kit

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Designer: Errea

Sponsor: Suzuki

As usual MK Dons have ordered matching strips in white, red and black.

(James Curtis)

 

Northampton Town

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northampton town 2017-18 change kit

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Designer: Nike

Sponsor: University of Northampton

The very simple Striker IV design looks well combined with contrasting socks for the change strip.

(Diamond One)

 

Oldham Athletic

oldham athletic 2017-18

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oldham athletic 2017-18 change kit

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buy football shirts from uk soccer shop
oldham athletic 2017-18 3rd kit

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Designer: Sondico

Sponsor: PFE Express Ltd

Sondico was a JD Sports brand but has now been acquired by Sports Direct. The new shirts have the club badge sublimated into the fabric and the shorts trim has an unpleasant jazz pattern printed into it. The choice of tangerine for the change kit is a popular one as it recalls the late sixties and early seventies when the Latics played in tangerine and blue. The white outfit is held over from last season.

(1st & 2nd socks to be confirmed)

(Natalie Seaton, Diamond One)

 

Oxford United

oxford united 2017-18 1st kit

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oxford united 2017-18 change kit

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Designer: Starter

Sponsor: Liontrust

Starter have come up with a straightforward take on the standard Oxford look with some navy panels added to the shirt for good measure. We also have a smart black alternative with silver trim.

(Diamond One)

 

Peterborough United

PETERBOROUGH UNITED 2017-18

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Designer: Nike

Sponsor: Mick George

The Posh wore red socks with blue shorts and socks in the Seventies and have decided to revive the look.

(Bruce E Bailey)

 

Plymouth Argyle

plymouth rgyle 2017-18

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plymouth argyle 2017-18 change kit

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Designer: Puma

Sponsor: Ginsters

Last season's dark green kit rendered the players virtually invisible so this term management have ensured there is plenty of contrast in the first choice strip. The citrus and black change kit is unspeakably, insanely, defiantly awful and supporters love it.

(Michael Grimley,

 

Portsmouth

portsmouth fc 2017-18

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portsmouth fc 2017-18 change  kit

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portsmouth fc 2017-18 3rd kit

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Designer: Sondico

Sponsor: Jobsite.co.uk

Ever since their supporters trust rescued the club four years ago there has been steady progress, culminating in the League Two title last May. Supporters have chosen their team's three strips from a shortlist. The third choice features pink trim, a popular reference to their very first colours. The first choice references a favourite from the early 1970s.

(Andy McCallum)

 

Rochdale

rochdale fc 2017-18 1st kit

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rochdale fc 2017-18 change kit

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Designer: Errea

Sponsor: Crown Oil

'Dales' latest first choice adds black and white trim to their customary blue shirts, white shorts combination. The striped second choice reproduces the team's original colours.

(2nd socks to be confirmed.)

(Henry France, Mark Wilbraham)

 

Rotherham United

rotherham united 2017-18 1st kit

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rotherham united 2017-18 change kit

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rotherham united 2017-18 3rd kit

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Designer: Puma

Sponsor: Hodge Clemco (1st), Mears (2nd, 3rd)

I certainly prefer these Puma designs to the new Striker template. Very smart, as are the alternatives, the new Dominate design.

(Diamond One, Zachary Lewis)

 

Scunthorpe United

scunthorpe united 2017-18

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scunthorpe united 2017-18 change kit

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Designer: FBT

Sponsor: British Steel

FBT have replaced Carbrini. The "home" strip is similar to last season but with the colours reversed while the alternative is in the same template but in the now established green and black change colours.

(Richard Young)

 

Shrewsbury Town

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Designer: XXXX

Sponsor: XXXX

XXXX

 

Southend United

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Designer: XXXX

Sponsor: XXXX

XXXX

 

Walsall

walsall fc 2017-18 1st kit

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walsall fc 29017-18 change kit

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Designer: Errea

Sponsor: Homeserve

The Saddlers have switched from Carbrini to Errea this term and have gone with two simple designs with some bold touches. All-red has featured in the kit hamper before and here is set off by white trim and black detailing at the collar. The all-black alternative features white piping along the edge of the red trim and narrow sublimated diagonal lines on the front of the shirt.

(Zachary Lewis)

 

Wigan Athletic

wigan athletic 2017-18

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Designer: Kappa

Sponsor: Inter Sport

The Latics are back in the third tier once again after just one season in the Championship. Kappa have come up with a new interpretation of the traditional blue and white stripes with the addition of some pinstripes.

(George Chilvers)

 

AFC Wimbledon

afc wimbledon 2016-18 1st kit

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afc wimbledon 2016-18 change kit

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afc wimbledon 2017-18 3rd kit

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Designer: Admiral/Puma

Sponsor: SI Games

The "Jolly Green Giant" third kit is retired in accordance with the club's two-year kit rotation policy. The club has signed a deal with Puma who make their new third strip and training gear. Puma will replace the first and second kits next season.

(Mark Randall, Leo Howard, Diamond One)